Novotel Birmingham Airport drives strong Plant-Forward adoption
With over one-third of dishes sold being Plant-Forward, Novotel Birmingham Airport demonstrates how menu variety and visibility can successfully drive guest choice
May 2026 · Novotel Birmingham Airport
Between April and May 2026, Novotel Birmingham Airport sold 4,882 Plant-Forward dishes out of 13,462 total dishes, meaning that more than one in three dishes ordered (36.3%) was Plant-Forward.
With an average of 80 Plant-Forward dishes sold every day, the hotel demonstrates how visible and appealing menu choices can drive guest engagement.
A menu built around choice
Plant-Forward options are available throughout the menu, from salads and soups to main courses such as the Vegetarian Curry of the Week, Vegetarian Bangers & Mash, Tagliatelle with Spinach, Mushroom & Ricotta, and Tandoori Paneer Wrap.
Today, approximately 70% of the menu offer is Plant-Forward, making sustainable choices easy for guests without compromising on variety.
Start with one plate
Choose a dish your team knows well. Give one seasonal ingredient a clear role, then test the plate as a whole. Keep the method easy to repeat and the description easy to say. A small, well-considered addition can give the team a useful starting point for the next menu conversation.
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