Novotel London West brings Plant-Forward dining to life
Celebrating local produce, cultural storytelling and sustainable dining
June 2026 · Novotel London West
In June 2026, Novotel London West transformed its Plant-Forward activation into a complete guest experience. From a Farm-to-Plate display showcasing locally sourced produce to globally inspired dishes and team engagement initiatives, the hotel demonstrated how sustainability can be brought to life through food, storytelling and hospitality.
A Journey That Starts Before the Menu
Rather than focusing solely on menu changes, Novotel London West introduced a Farm-to-Plate experience at the restaurant entrance, showcasing seasonal British produce and providing greater transparency on ingredient sourcing.
The initiative encouraged guests to discover where their food comes from before even placing an order.
Food with a Story
The activation featured a selection of dishes combining local ingredients with global inspiration. A highlight was the Vegan Mumbai Vada Pav, inspired by Executive Head Chef Omkar Mestry‘s personal connection to Mumbai street food and reimagined as a Plant-Forward dish.
Alongside the Vada Pav, guests could enjoy dishes such as Vegetable Thai Green Curry, Mango & Jackfruit Coconut Bowl, and locally sourced seasonal accompaniments, demonstrating how plant-forward cuisine can be both creative and culturally meaningful.
Bringing the Team along the Journey
The success of the activation was also driven by strong team involvement. Chef challenges, tastings and service briefings helped teams confidently share the stories behind the dishes and engage guests in meaningful conversations about Plant-Forward dining.
Supported by General Manager Ioannis Koletakis, the initiative generated positive guest feedback and growing interest in plant-forward options, reinforcing the role that storytelling and team engagement can play in making sustainable choices more appealing.
Start with one plate
Choose a dish your team knows well. Give one seasonal ingredient a clear role, then test the plate as a whole. Keep the method easy to repeat and the description easy to say. A small, well-considered addition can give the team a useful starting point for the next menu conversation.
Other stories
May 2026 – Novotel Birmingham Airport
With over one-third of dishes sold being Plant-Forward, Novotel Birmingham Airport demonstrates how menu variety and visibility can successfully drive guest choice
July 2026 – Novotel London Brendtford
Connecting Plant-Forward dining with performance, wellbeing, and active lifestyles
October 2026 – Novotel Manila
A locally adapted concept combining variety, sustainability and food waste reduction
