Plant-forward vegetables collage

Why Plant-Forward? Why Now?

This initiative is part of Accor’s wider F&B transformation across all brands and regions.
Plant Forward responds to shifting consumer expectations and the rise of balanced, flexible eating now mainstream among Gen Z and Millennials.
It reflects modern lifestyles, offering greater choice and satisfaction while meeting guests where they are today.

Colorful plant-forward dish collage
Plant-forward dish closeup
Sharing a plant-forward meal

Plant-Forward is a modern culinary approach that puts plants first, while still including animal proteins in smaller, more sustainable amounts. It is a flexible and inclusive philosophy also called “plant-rich” or “more plant-based,” that encourages healthier and more sustainable choices, while appealing to a wide range of dietary preferences including vegan, vegetarian and flexitarian.

EcoSure Training Platform

The EcoSure Training Platform is the central hub for Plant-Forward cuisine learning across our hotels. This section provides a simple, step-by-step guide to help teams get started covering how to access the platform, navigate its key features, and efficiently enroll both managers and learners to ensure consistent training and compliance across the organisation.

Access EcoSure Training Platform
Green soups and bread on a table

Frequently Asked Question

Quick answers to the most common questions from teams around the world.

Don't see your question? Just ask!

It’s a philosophy that puts plant ingredients at the centre of the plate without restricting other choices. It supports variety, creativity, and well-being.

What Guides This Work

The Plant-Forward platform is guided by a clear set of internal and external frameworks that ensure alignment across hotels and brands.

Good Food Policy
01

Accor Good Food Policy (2024)

Fresh produce harvested in a basket
02

Sustainable Food Charter

Hands picking potatoes from soil
03

Animal Welfare Commitments

Hands holding an animal paw
04

WWF Seafood Guidelines (Novotel & applicable brands)

Aerial view of ocean reef
05

Dietary Definitions Framework

Chef harvesting herbs outdoors

Behind the Platform

This platform is part of Accor’s long-term strategy to lead the industry in conscious hospitality and system transformation.

Golden oil textures

Initiative launched:

2026

Group goal:

50%

plant-forward dishes in
menus by

2030

Scope: Accor PME brands, regions, and segments

Chickpea dish in a bowl
Tomato dish with garnish

Partnered with: Culinary Institute of America (CIA), Ecosure and regional culinary leads

Pilot brand: Novotel

Target

25%

by

2026

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