Novotel London Brentford champions Plant-Forward dining through sport
Connecting Plant-Forward dining with performance, wellbeing, and active lifestyles
July 2026 · Novotel London Brentford
In July 2026, Novotel London Brentford launched its new Plant-Forward Menu through a partnership with rugby player Ella Amory, using the campaign message “Plant Powered, Player Approved” to connect Plant-Forward dining with sport, wellbeing and performance. Through engaging video and social media content, the hotel showcased how nutritious, flavourful dishes can fuel active lifestyles while appealing to a broad range of guests, helping raise visibility of its plant-forward offer and bringing a fresh perspective to sustainable dining.
Driving Visibility Through Storytelling
Supported by video and social media content, the campaign helped increase awareness of the hotel’s plant-forward offer and reach new audiences. The initiative demonstrated how storytelling and external partnerships can make plant-forward dining more visible, relatable and aspirational, while reinforcing Novotel’s commitment to offering delicious choices for every guest, whatever their dietary preferences. 🌱🏉
🌱Plant Powered, Player Approved 💚
Start with one plate
Choose a dish your team knows well. Give one seasonal ingredient a clear role, then test the plate as a whole. Keep the method easy to repeat and the description easy to say. A small, well-considered addition can give the team a useful starting point for the next menu conversation.
Other stories
May 2026 – Novotel Birmingham Airport
With over one-third of dishes sold being Plant-Forward, Novotel Birmingham Airport demonstrates how menu variety and visibility can successfully drive guest choice
June 2026 – Novotel London West
Celebrating local produce, cultural storytelling and sustainable dining
October 2026 – Novotel Manila
A locally adapted concept combining variety, sustainability and food waste reduction
